Dior Milestone: Making Scents

PARIS — Christian Dior was born with a green thumb. As a child, he memorized the names of flowers and plants appearing in seed catalogues, tended to the garden of his family’s house in Normandy and festooned his home in the South of France, the Château de La Colle Noire. “The importance [Dior] gave to flowers — he loved lily of the valley, his fetish flower — is inevitably reflected in our work,” said François Demachy, perfumer-creator of Parfums Christian Dior, who has drawn direct inspiration for fragrances from the designer’s cherished, flowerful homes for scents named Granville, La Colle Noire and Milly-la-Forêt. “We use flowers in abundance in all of the perfumes, including the masculine scents, which is relatively rare,” added Demachy. To him, it’s important that Dior launched his first fashion collection practically in tandem with his debut fragrance, Miss Dior, a strategy running counter to that of most houses, which wait years to dip into the scent category. “It shows the importance fragrance had for the founder,” said Demachy. Jean Carles and Paul Vacher concocted Miss Dior, which made its debut in 1947. “It was a monument in perfumery, because for the first time, someone succeeded in such a brilliant way to introduce

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