The House Dior Built

Christian Dior decided to open his Paris atelier under his own name, thanks to literally finding a lucky star on the sidewalk, and showed his first collection 70 years ago. Over the last seven decades and through six other artistic directors after his untimely death in 1957, the brand has become one of the most iconic — and admired — in fashion. Here, a look at the history of the House of Dior. The Art of Retail The luxury fashion house sees no deterrent to rolling out large stores. Dior Milestone: Keeping the Spark Alive Having introduced a new look for the fine jewelry arena, Victoire de Castellane likes to reinvent house codes. Dior Milestone: Building a Classic At 23, the Lady Dior bag has outlasted trends and a shuffling of creative directors. Lady Dior bag in black leather 1995 (left). Lady Dior bag in indigo color Cannage glazed calfskin, “D.I.O.R” block charms in aged gold tone metal. Large strap. Autumn-Winter 2017 Ready-to-Wear collection. (right).  Dior Milestone: Beauty Chief “Yesterday’s truth is not tomorrow’s” in beauty, according to Claude Martinez. Dior Milestone: Material Girl As Dior’s first female couturier, Maria Grazia Chiuri has made waves with a feminist agenda. Dior Milestone: The Steady Hand Sidney Toledano’s skillful management has maintained Dior on a growth path through periods of internal and external change. Sidney Toledano  Thomas Chéné/WWD Dior Milestone:

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