Natura Bissé to Launch Mindfulness Spa Experience

A facial in 2017 is about more than just skin maintenance — spa consumers want a 360 mind-body experience aimed to increase overall well-being. At least, according to Natura Bissé. The Spanish luxury skin-care line is to launch in March its “The Mindful Touch” experience, an immersive virtual reality video and audio set designed to help consumers relax during facial and body treatments. The Mindful Touch starts with about 10 minutes of the client wearing virtual reality goggles, which reflect nature scenes, while listening to a voiceover that gives breathing instructions and encourages the client to be present and focus on body sensations. This VR component is aided by the Natura Bissé therapist, who is performing a corresponding massage treatment. The entire experience is aimed to give clients a meditative experience, and can be added on to any existing Natura Bissé treatment for about $50 to $60, depending on the spa location. “When you go to a spa and are there for an hour, you need to have a complete experience,” said Patricia Fisas, director of innovation and product development for Natura Bissé. “Everyone is practicing mindfulness and meditation more and more, and we have to [provide] a 360 experience — a new dimension

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