Lano Plans Ulta Beauty, QVC, European Expansion

Australian skin-care brand Lano is poised for intensive overseas growth. The brand, which revolves around the moisturizing effects of lanolin (from sheep), has been in the U.S. for about a year and is adding more stockkeeping units to its lineup at Ulta Beauty in March, launching on QVC and talking to retail partners for a large-scale European expansion, according to founder and chief executive officer Kirsten Carriol. “When we launch into a new market, it’s a two-step process. We do the set-up year, which is sort of opening our distribution channels, and then we do the consolidation year, which is really making the business work,” Carriol said. “We launched only a year ago in the U.S.…already, it’s the same size for us as Australia and the U.K., and within 12 months, the U.S. will be our biggest market, easily.” Lano’s entry into the U.S. market is said to have contributed to 50 percent growth in wholesale for the business in the first year, according to industry sources. Expansion with QVC and Ulta could propel another 60 percent growth, industry sources estimated. Both Ulta and QVC are contributing to that growth projection. Carriol will make her first QVC appearance in March, which also kicks off

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