R+Co Rolls Out Two New Categories

R+Co is rounding out its assortment of Millennial-friendly hair products with the addition of two new categories. The Luxury Brand Partners-owned hair brand, which is targeted at a fashion-oriented consumer and was closely developed with editorial hairstylists Garren, Howard McLaren and Thom Priano, is rolling out tools and fragrance sprays. Three round boar bristle brushes and a fragrance spray are this week entering the brand’s U.S salon and retail distribution. This includes a network of 1,500 upscale salons, Space NK shops within Nordstrom doors, Bluemercury, Forever 21’s Riley Rose and independent apothecaries such as C.O. Bigelow in New York, as well as online specialty retailers like Net-a-porter, Birchbox and Revolve. The brushes are priced from $80 to $90, and an 8.5-ounce bottle of fragrance spray is priced at $20.  The addition of two new categories, said president of R+Co Reuben Carranza, serves to round out the brand’s offering in a period of steady fast-paced growth. Carranza declined to talk financials, but industry sources estimate the brand will reach $50 million in annual retail sales by year’s end, and project it is on track to grow that number by 50 percent in 2018. “We’re continuing to evolve the story of the brand,”

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