Peach & Lily Expands Into Bergdorf Goodman

Bergdorf Goodman and Alicia Yoon, founder and chief executive officer of Peach & Lily, unwrapped a shop on the beauty floor Thursday at the retailer’s flagship New York City location. A tightly edited selection of South Korean beauty brands are available in the store and online until the spring. Additionally, Peach & Lily will offer master classes, makeovers, facials and other in-store experiences. Yoon has established herself as a leading authority on the burgeoning K-beauty market, as well as a master at omnichannel retailing. “At Peach & Lily, we seek to understand what draws customers to a specific retailer and within that context deliver a differentiated and customized Korean beauty curation,” Yoon said. “At Bergdorf Goodman, the opportunity was very unique because they have such a discerning clientele that trusts their exceptional curation and customer service.” Angela Welcome, buyer for cosmetics at the luxury retailer, said the shop is a good fit for its beauty experience. “We believe we will exceed our customers’ expectations with this unique selection.” Bergdorf’s clientele, added Yoon, are skin-care savvy and interested in products developed in South Korea. “Those who gravitate toward Korean beauty first tend to be people who are seeking more information about skin care. They are the

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