Designer Apartment Nurtures Young Artists Eager to Get Into Fashion

TALENT SHOW: The Fédération de la Haute Couture et de la Mode’s Designers Apartment initiative was once again a showcase for young creative talent this season, with Coralie Marabelle, Mazarine and Victoria/Tomas cited by buyers as among the highlights at the showroom, which ended its seven-day run on Tuesday. Marabelle staged her first runway presentation within the Atelier Richelieu space on Sept. 28, and is receiving an increasing amount of attention from buyers since winning the inaugural L’Oréal Paris Fashion Grant earlier this year. “Major stores are beginning to take an interest,” said Marabelle. Her spring collection was a patchwork of bright colors and denim inspired by a competition organized by Levi’s in the Seventies that invited people to present their own customized creations. Highlights included a textured patchwork maxidress as well as denim items. Marie Marquet, the designer behind quirky label MiniMe Paris, complained she is finding that retailers are less focused on creativity than in the past. “I think buyers, with thankfully some notable exceptions, are too focused on business and not enough on the brand story at the moment, and that’s a shame,” she continued. “I don’t want to enter into the system that just focuses on merchandise.” Nevertheless, her

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