Yang Mi Named Global Ambassador for Michael Kors

Yang Mi, the Chinese actress and singer, has been named the global brand ambassador for Michael Kors Holdings Ltd. The news was revealed this morning at a press conference at the Park Hyatt Hotel here. Mi, 31, has previously collaborated with the brand, and will be appearing in ad campaigns for the company. Asia, cited as the most important territory for Kors, is an area of growth opportunity for the brand. The company has been experiencing an increase in sales in the region. John Idol, chief executive officer of Kors, has previously said that the main growth drivers for the company are Kors’ burgeoning men’s category and its retail presence in Asia, each of which Idol said can become $1 billion segments of the brand.    

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