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Wednesday, 5 July 2017

Mytheresa.com Teams With Prada on Exclusive Capsule


MAXIMALIST HEAVEN: Munich-based retailer Mytheresa.com is continuing to foster its close partnership with Prada, with the launch of an exclusive capsule collection. The range builds on the success of the Italian house’s feather-trimmed pieces from spring, with a ready-to-wear and accessories range that focuses on delicate embellishments of all sorts. There are floral-printed midi dresses, jackets and tops often embellished with pastel-hued feathers, as well as a selection of Sixties-inspired, bright A-line dresses featuring sequined embroideries on the collar. The capsule also includes a range of accessories, such as feather-trimmed mules in shades of black, gray and bright fuchsia, embroidered loafers, leather gloves and a cross-body bag with feathers scattered all over the strap. Mytheresa.com x Prada  Courtesy Photo Prices range from 510 pounds, or $660, for a pair of feather mules to 1,675 pounds, or $2,166, for a sequined dress. The range, which will be sold globally on mytheresa.com, will be accompanied by campaign images created by the retailer to promote the collaboration. “The capsule with Prada is a celebration of our long-lasting relationship with the brand, which has been a great success for us since launching rtw online last year,” said Michael Kliger, Mytheresa.com president, adding that this is the first time the label has

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