New Designer Spotlight: Victoria Hayes

After graduating as Parsons’ women’s wear designer of the year in 2014, Victoria Hayes decided to try her hand at her own label while doing her master’s in design management at Pratt Institute. “I initially decided to launch my own collection halfway through my graduate school studies, as a way to keep my hand in the fashion industry. I was getting upset that I wasn’t participating in fashion anymore and wanted to get back to building my own portfolio of work,” she explained. Internships at Michael Kors, Ralph Lauren, Suno, Etienne Aigner, Cynthia Rowley and Lisa Perry gave her the tools she needed to develop her craft. Aesthetically, though, Hayes aims to be known for her distinctive approach. “For me, it’s about subversive femininity. I have always been drawn to the combination of beauty and aggression. In general, I am focused on surface detail, color and fabrication. My clothes are designed to be seen from a mile away. I like a lot of visual impact and boldness, go big — I am less interested in subtlety. “I have always loved to paint and I often develop bold prints based off my hand-paintings,” she added. “I also love embroidery and customized 3-D embellishments.

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