Natural Beauty and Wellness Meet at Indie Beauty Expo

DALLAS — Green beauty was on the radar of Neiman Marcus and other luxury stores shopping Indie Beauty Expo’s inaugural show in Dallas last week. IBE, which also presents conventional products, showcased 70 independent brands Thursday at Sixty Five Hundred, an event space near Dallas Love Field airport. A majority of them were by women entrepreneurs. “We’re interested in this movement toward natural beauty and wellness,” said Kelly St. John, Neiman’s vice president and divisional merchandise manager for beauty in stores and online. She plans to test the category in June at Neiman’s at NorthPark Center here and the Shops at Willow Bend in nearby Plano. The displays will connect to ath-leisure apparel instead of cosmetics. “We want to experiment with it in our backyard to learn,” St. John said. “I’ve been getting a big education on it. It’s like learning a whole new category of business, and it’s exciting.” She plans to roll out natural beauty areas in stores this fall plus highlight green cosmetics and treatments on the web site. St. John was intrigued by several resources at IBE, including: Antonym, Hollywood, Fla., natural and organic cosmetics; Beneath Your Mask, Houston, botanical and mineral skin and hair treatments; Olverum, London, therapeutic botanical bath oil, and

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