DreamDry, Spruce & Bond and Pucker Merge as Luxury Speed Salon Concept

Talk about a one-stop shop. Hudson Blvd. Group is set to open a new speed service salon concept next month in Scarsdale, N.Y., combining its various beauty holdings — DreamDry, Spruce & Bond and Pucker — under one roof for the first time. BLVD will also house a nail services station and offer skin-care peels along with the existing services from each beauty bar — blowouts and hairstyling, laser hair removal, waxing, eyebrows and makeup applications respectively. Until now, each brand has operated as a separate entity. But as competition ramps up between single-service beauty bars and mobile concierge apps like Glamsquad, a white space has emerged for a full-fledged speed service-emporium, offering a multitude of beauty treatments under one roof — a “multibrand beauty playground,” according to Robin Moraetes, president of Hudson Blvd. Group.  “We’ve taken distinct brands that are experts in their respective spaces — hair, skin, makeup and nails — and made it extremely convenient for the consumer to experience all of them under one roof,” said Moraetes.  At the Scarsdale Spruce & Bond, Moraetes observed women leaving the salon to get other beauty services done nearby. “She was coming to get her brows done and then going down the street to

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