CVS Kicks Off Campaign Focused on Importance of Sun Protection and Skin Care

An image from Long Live Skin campaignAs part of its efforts to help customers on their path to better health, CVS Pharmacy is launching the Long Live Skin campaign. Kicking off this month, it is a multi-pronged effort to focus on skin care and SPF. A core element is a social media campaign launching on @CVSPharmacy designed to inspire women to share advice across generations through #advicetomyyoungerself. A video posted on social platforms and CVS.com features women giving recommendations such as using sun protection, being kind and willing to love. “With the campaign, we’re aiming to increase awareness about the importance of proper skin care, making it easier than ever for our shoppers to access expert advice and products with greater skin health benefits,” explained Maly Bernstein, the DMM of Beauty at CVS. Long Live Skin runs through the spring and summer is and complemented with in-store signage serving up information about sun protection as well as skin care tips. There are additional videos with skin care advice rolling out in native digital ads and via social content, radio ad buys across the country, special weekly deals on sun care and more. Additionally, CVS Pharmacy and Johnson & Johnson have partnered with the American

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