Bikram NYC Plans Re-branding, Renovations and More Yogawear

IT’S A STRETCH: Sometimes timing just works out. Bikram NYC, the yoga-based boutique fitness operation, was already in the midst of a major re-branding plan when an arrest warrant was issued for Bikram Choudhury. Over the years Choudhury, the creator of hot yoga, has faced multiple sexual assault allegations. Bikram NYC is not franchised in any way with Choudhury, nor has it ever been, according to co-owner Jen Lobo, a former IMG spokeswoman. “The way that the Bikram yoga world works is that we’re not a franchise. It’s just an affiliation so there is never any money exchanged with headquarters of Bikram Choudhury. In that sense, we’ve been on our own for 18 years now,” she said. “It was never the case that money from Bikram NYC was going to Bikram. We’ve never had to pay them a penny in 18 years, which probably wasn’t good business on his behalf because if he had set it up correctly at the beginning, it might have been a different scenario financially.” Bikram NYC’s re-branding is expected to be revealed by July 1. In October, she and her business partner Donna Rubin started working with a Chicago company to re-brand Bikram NYC to better reflect the wide curriculum

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