Beautycon Festivals Get Bigger

Beautycon Festivals are getting bigger. The annual conventions — which serve as IRL meet-ups/parties for social media influencers and beauty lovers — will gain more time and space this year, said chief executive officer Moj Mahdara at Beautycon’s NewFront event last week in New York. On May 20, Beautycon Festival New York will take more than 180,000 square feet in the Brooklyn Cruise Terminal — up from 55,000 square feet last year.  The Los Angeles event will be held over the course of two days — up from one last year — at the Los Angeles Convention Center on Aug. 12 and 13. Beautycon is known for drawing large — and sometimes raucous — crowds. Last year in Los Angeles, WWD reported 15,000 people attended the event, where beauty brands set up installations to interact with content creators and fans. “In 2015, there were thousands of people that tore down the fences to get into Beautycon Los Angeles, and while it was a fiasco, it was one of the greatest moments of my career,” Mahdara said. “I knew we’d created something special — people selling fake tickets outside, security guards letting people in.” After four years of proving it can draw hordes of Millennials and Gen Zers to

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