Ban.dō’s Jen Gotch on Spinning Flower Crowns Into a Lifestyle Brand

It all started for Ban.dō with handmade flower crowns. The brainchild of creative director Jen Gotch and Jamie Coulter has evolved into a lifestyle brand fueled with a dreamy, vintage aesthetic mixed with a little bit of quirk. Its tag line, after all, is, “We’re serious about fun.” The Los Angeles company’s most recent push has been into apparel,with graphic T-shirts, short-sleeved sweatshirts and bombers bearing sayings such as “No Bad Days” and “Not Without My Coffee” selling for $38 to $128. That line joins the company’s recognizable notebooks, organizers, travel mugs, phone cases and other items sold in places such as Anthropologie, Macy’s and Nordstrom. There’s also a recently launched handbag line featuring circular designs using materials such as suede and pebbled leatherette. “It’s so exciting what the potential is [with apparel] and how we’re able to connect with people in a way that is just harder to do with some of the other products,” Gotch said. “It’s doing this really interesting thing because I don’t think of us as a fashion brand. That’s not really where I’m coming from. I think of this as more of a lifestyle thing. The apparel speaks to the bags and speaks to the gift, but not

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