CFDA Awards Under New Creative Direction

The CFDA Awards will have a new look this year, thanks to a change in the creative teams that will work on the awards. After years of working with Laird + Partners, the CFDA has enlisted The Creative Group, Condé Nast to develop all of the print digital materials surrounding the event, including the invitations and the nominees’ videos. “It’s always nice to try something different and freshen it up,” said Steven Kolb, president and chief executive officer of the CFDA, of the decision to work with The Creative Group over Laird + Partners. “We put out an RP and got a number of proposals and landed on The Creative Group.” The invitation design, which features quotes from designers — “I don’t design clothes. I design dreams,” Ralph Lauren; “We need leaders,” Public School — in graphic, colorful blocks, will also be distributed as a poster, and will be plastered around the city leading up to the event. “We want the awards to have a sense of playfulness and also New York casualness. The quotes give a voice to designers and the members of the CFDA,” Kolb said. The printed CFDA Awards journal has been discontinued in favor of a digital portfolio. Portraits

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