Aaron Taylor-Johnson Named Face of Gentleman Givenchy Scent

PARIS — Givenchy has a new gentleman in the house. The LVMH Moët Hennessy Louis Vuitton-owned fragrance brand signed on English actor Aaron Taylor-Johnson to be the face of its upcoming new men’s scent, Gentleman Givenchy. Taylor-Johnson will appear in the fragrance’s advertising campaign — details of which still remain firmly under wraps — starting in August. Givenchy executives chose him for the role for numerous reasons. “Firstly, because he is an artist we like a lot, because, in fact, he knows how to do everything,” Romain Spitzer, Givenchy Parfums chief executive officer, told WWD. “He is capable of playing in blockbusters, in art house films. He is able to act in major roles…and lighter roles, parodies and more intense parts. “He knows how to dance. He knows how to sing. He’s funny, intense. He is very nice and has an energy that we like a lot,” Spitzer continued. “For me, his personality is a mix of elegance, charisma, generosity and singularity.” The executive added that Taylor-Johnson at Givenchy “is for us an occasion, as well, to potentially touch a new public, which is younger, a fan of his work. He is a rising star.” The actor’s breakout movie was in a biography of John Lennon,

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