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Tuesday, 11 April 2017

Beauty Initiatives Showcased at Milan Design Week


If Milan Design Week was previously associated with only furniture, think again — this year, the city widened its offer to showcase a range of initiatives promoting the bond between design and the beauty world. Designer Philippe Starck embodied the combination of the two sectors, presenting his Starck Paris line of fragrances to the Italian market. Held at the Marionnaud perfumery store in Corso Magenta, one of Milan’s key districts for niche fragrances, Starck’s meet and greet at the shop was the opportunity to introduce to local consumers his Peau de Soie, Peau de Pierre and Peau d’Ailleurs scents. Starck Paris scents.  Courtesy Photo “I tried to describe in Peau de Soie the real woman I know and I have crossed, which is not the bimbo I see in the magazines or on television,” Starck said, underscoring how he targeted real, “intelligent, intuitive and modern” women. For this reason, the designer described the Italian market as a priority, as “the real women are all around the Mediterranean.” According to Starck, Peau de Pierre “is a trap, because it looks like a men’s perfume but inside there’s a feminine part,” while the most intriguing scent of the trio, Peau d’Ailleurs, has been conceived for “the next generation,

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