Slip Launches Mass Diffusion Line for Silk Pillowcases

Half the product, half the price. Silk pillowcase brand Slip is responding to its most frequent customer demand for a less expensive version of the product it sells at prestige retailers. Slip founder Fiona Stewart’s solution: A new pillowcase designed with one side made of Slip’s proprietary silk material and plain cotton on the other. The new pillowcases are being marketed under a separate brand, The Hollywood Silk Solution, and will retail for $45 — almost half of what it costs to buy a $79 Slip pillowcase. Launching later this month on thehollywoodsilksolution.com, they are available in three of Slip’s signature colors — white, pink and caramel. “There’s a real need for this — since we launched in the U.S. there’s been a few silk pillowcase brands come on the [mass] market but they’re not shiny and soft,” said Stewart. The cotton back obviously allows The Hollywood Silk Solution to spend less on materials, hence the lower-priced pillowcase. But one side of the pillow is the exact same as a regular Slip pillowcase. “You’ve got all the beauty benefits, but it’s more affordable.” She noted that the brand is not in other retailers yet this year, but she ticked off Ulta Beauty, Target and

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2mpfGNl
via IFTTT