Outdoor Voices to Open Four Stores in 2017

GO WEST: Outdoor Voices, the young athletic brand that seeks to provide a different kind of activewear, is headed to the West Coast. The New York-based company is ambitious in its goal to become “the next great activewear brand,” according to its founder and ceo Tyler Haney, which would mean looking to unseat the likes of a Nike or Lululemon. However, Haney’s company is focused on building a brand different from the current competitive set with a tagline of “technical apparel for recreation” that’s seen as approachable to people who may not necessarily be workout buffs or serious athletes. That means warm-up and cool-down kits for both women and men featuring stylish top and bottom basics, along with other sweat-wicking, mix-and-match sweats, leggings and tops. “What our focus for this year is, we’ve been talking about being this niche-y cool fashion brand, which is nice, but we’re trying to move to the other side of the spectrum, which is about we stand for recreation [and] approachable, inclusive activity,” said Haney, who spoke with WWD just before hitting the stage this past weekend at Sophia Amoruso’s inaugural Girlboss Rally. “We really want to build the next great activewear brand so when we think

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