Le Bon Marché Celebrates Loïc Prigent’s Witty One-liners

WITTICISMS: The “Heard at Le Bon Marché” exhibition – for which French filmmaker Loïc Prigent collected quotes and quips from customers – was celebrated Tuesday night at the Paris department store. “I want to steal everything” and “I missed Saint Laurent to come here” were among the tidbits circulating. While reading entertaining phrases or coming up with their own new ones, guests snacked on Breton fare paired with sparkling cider. But that’s not what the director of the “The Day Before” fashion documentary series will remember most. Rather, it’s “the look on fashion people’s faces when they hear the Breton bagpipes. Priceless,” he said. “My only social call is at Le Bon Marché,” joked leather designer Aurelia Stouls as she looked around at the pop-up store filled with the all-white items emblazoned in bold black letters. It is set to remain open until April 2. Long-time friend Gildas Loaëc, of Kitsuné, recalled Prigent’s longstanding obsession with eavesdropped bon mots. “Before Twitter, he would send them by post, and we created a fanzine in which he wrote what we overheard at parties,” said Loaëc. Mademoiselle Agnès and designer Hugo Matha were spotted browsing through postcards for the best one-liners, while prima ballerina and choreographer Marie-Agnès Gillot alternated between perching on a

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