Intimate Apparel Buyers and Retailers Upbeat at CurveNY

NEW YORK — The intimate apparel industry was in a particularly good mood during the CurveNY trade show, which took place at the Jacob K. Javits Convention Center this week in New York. The body positive movement, a more informed customer and Millennials’ proclivity to wear innerwear as outerwear has benefited buyers and brands, who are introducing new categories — mostly swim, active and lounge — or doubling down on existing segments that are doing well at retail, such as bralettes and bodysuits. “We are up 21 percent over the last 12 months,” said Jessica Pfister, vice president of Le Mystere. “Lingerie is evolving and women are embracing their bodies. They want things that are lighter and less constructed. All of this has affected us in a positive way.” For the past couple seasons, Le Mystere, which is owned by Komar, has touted solution-based bras that can be worn multiple ways. According to Pfister, because of the Perfect 10’s success — it’s a bra that can be worn 10 ways — the brand is introducing a seven-way convertible bra that retails for $60. They are also continuing to build on their bodysuit collection with a style that has removable straps and retails for

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