L’Oréal Paris, The Prince’s Trust Team to Build Youths’ Self-Worth

WORTH IT: In an effort to help turn the self-doubt of some of the hardest to reach young people in the U.K. into self-worth, Dame Helen Mirren is launching today in London a new partnership between L’Oréal Paris and The Prince’s Trust. The actress, who is the beauty brand’s ambassador for the Age Perfect line of products, is introducing the All Worth It program, which is set to run for three years and offers up to 10,000 young adults across the country confidence training in 18 dedicated centers. There is also a digital learning platform involved. In the program’s campaign, which includes a series of short films, Mirren, Cheryl, Katie Piper, Marcus Butler, Louisa Johnson and 10 other L’Oréal Paris ambassadors share their stories of how they surmounted low self-confidence. “Overcoming self-doubt is a journey,” said Mirren in a statement. “We have a responsibility towards this generation to lead by example in what we say, how we act and what we do.” “Young people are currently facing more and more problems with self-confidence, and we have to address these issues as a real priority,” stated Cheryl. “My hope is that this partnership will help young people feel accepted and valued for who they are

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2lyy1I7
via IFTTT