Virtual Try-on Hair Color Expected to Boost Salon Sales

The Redken and YouCam Makeup app.  For years, men and women clipped hair color photos out of magazines to show colorists a vision they want to achieve. That practice is so 2016. It has been supplanted by the option to virtually road-test hair shades. A new partnership between Redken and Perfect Corp. is expected to drive salon hair color visits and prompt more experimentation that will float to salon’s bottom line. Retail hair color sales, according to IRI data, continue to be in the red (down almost 2 percent for the past 52-week period) opening up opportunities for the salon business to attract a larger client base. Perfect Corp. partnered with Redken for the launch of more than 75 professional hair color shades through its YouCam Makeup app. Users can virtually try on hundreds of  hair color possibilities to find their desired customizable new hue, and then share their selfie with the colorist during their next salon visit. Adam Gam, vice president of Perfect Corp., said the hair color app could have as much, if not more, of an impact on business than makeup apps. What’s been crucial in developing a try on for hair, however, is translating the depth, dimension and gradient colors associated

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