Under Armour Launching Subscription Box Service

Under Armour is getting into the subscription box game. Jumping into a market segment popularized by companies such as Stitch Fix and Trunk Club, Under Armour is the first to bring the personalized shopping experience to the activewear community. The Baltimore-based company’s play — called ArmourBox — offers a collection of products selected by a team of stylists that is sent to the homes of subscribers. The content of the boxes is determined after subscribers create a personal profile by answering some simple questions about their lifestyle and activewear needs. Sample questions include style preferences, fitness goals, favorite sports and, of course, gender and size. An Official Outfitter fills the boxes with around four to six products selected from Under Armour’s collection and uses data gleaned from its Connected Fitness platform to help customize those choices. For example, if someone says she runs a certain number of miles each week, she’s sent gear that Under Armour’s Connected Fitness customers and e-commerce data say is frequently purchased and positively reviewed by others who run similar distances. The box arrives about 10 days later. There is no fee to join the program and boxes are shipped every 30, 60 or 90 days. Customers are not charged shipping or return fees.

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