Nivea is the latest company embroiled in racism controversy over its ads/products.
Not quite long ago, Dove felt the heat from disgruntled Blacks who felt its latest advert was provocative and racist.
Nivea in racism row over skin-lightening cream https://t.co/l0M94p73JZ http://pic.twitter.com/65RMvZg9yM
— BBC Africa (@BBCAfrica) October 19, 2017
Elnathan John is of the opinion that Nivea is simply tapping into a market that we Nigerians made available by virtue of our love for fair complexion.
See below:
This one, well. They are simply profiteers in an already colorist society. Attacking Nivea is lazy. Let's talk about why lighter IS 'better' https://t.co/jRX8sS0JyE
— Elnathan John (@elnathan_john) October 19, 2017
This is a little summary from her argument in Yellow Fever Nko? https://t.co/RE3DaV2KnD
Read the piece, even if you disagree with it. Now… http://pic.twitter.com/x8ZQJfd0e6— Elnathan John (@elnathan_john) October 19, 2017
Dark skin shaming is prevalent. Growing up we were taught that light skin was better, "finer". In our FOLK TALES even, light skin = Pretty
— Elnathan John (@elnathan_john) October 19, 2017
Everything from folktales about men who were carried away by very light skinned women who turned out to be mami-water (water spirit) to…
— Elnathan John (@elnathan_john) October 19, 2017
Even in school, our teachers were scared to touch the very light-skinned people. We "blackies"… they fucked us up with a clear conscience.
— Elnathan John (@elnathan_john) October 19, 2017
Light skinned people were ajebutter. Their skin gossipped, so you couldn't hit them. But it also sang tales of affluence and favour.
— Elnathan John (@elnathan_john) October 19, 2017
And then there is "Black beauty" used as a compliment. Because people are like, dark-skinned demons can be attractive? Wow! http://pic.twitter.com/ZsrWOozz4m
— Elnathan John (@elnathan_john) October 19, 2017
There is Yellow Fever. Yellow Paw-Paw. Yellow-Yellow. All mostly used as endearments or at worse lighthearted teasing for light-skinned folk
— Elnathan John (@elnathan_john) October 19, 2017
Nigerians can be self-righteous and insult women who bleach. But refuse to recognise how WE reinforce the stereotype that fair is better.
— Elnathan John (@elnathan_john) October 19, 2017
Word.
Read » The Thread: Why lighter is better in Nigeria on YNaija
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