Peclers Paris to Host Future of Fashion Conference

PARIS — Fashion has lost its meaning. That’s the prognosis of Eric Duchamp, global chief executive officer of leading forecasting agency Peclers Paris, who on Thursday will host a conference geared at identifying – during stagnant times for the industry, and a banalization of offer – the crucial “strategic levers” brands need to activate to boost performance in the years to come. Titled “La mode doit gagner la bataille du sens,” or in English, “Fashion Must Make Sense Again,” the Future of Fashion conference will take place at Paris restaurant Noto. The Peclers Paris team will present future insights and some of the key macro trends that they believe will impact brands and consumers in the next five years, based on findings of a market study around brand perception conducted by Kantar TNS, as well as a range of “strategic levers” identified by the Peclers Paris team that brands need to activate to boost performance in the years to come. Conducted online between May and June of this year, the study involved a panel of 2010 consumers aged from 16 to 60, with a 50-50 breakdown of men and women, and covered their perception of 25 brands for the women and 22 brands

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