L’Oréal’s Female Entrepreneurs Turn Passion Into Business Reality

There’s no shortage of female leadership at L’Oréal. The company recently released The Founders, a trilogy of videos featuring Jamie Kern Lima, founder, It Cosmetics; Lisa Price, founder, Carol’s Daughter, and Wende Zomnir, founder, Urban Decay. The videos tell the stories of the founders who created their own businesses from scratch and ultimately were acquired by L’Oreal. To supplement their videos, WWD asked the innovators for advice for those looking to build their business and also about the most pressing issues in the beauty industry today. Wende Zomnir WWD: If you were starting your business today is there anything you would do differently? How do you keep your brand relevant in today’s market? Wendy Zomnir: I would have a bigger focus on the actual business of the beauty business: finance, opportunities, sales and infrastructure. I know that’s not an exciting response, but at the start, I thought if I made great products, it would sell itself. Not so. From early on, I realized that to keep UD relevant, we had to constantly evolve. This hit me one day when I was trying to come up with a plan for making all the packaging consistent. I realized that building this brand should be a journey, not a destination. We keep

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