Deal Done: Hut Group Buys Cosmetics Brand Illamasqua

LONDON – The Hut Group has acquired the high-end cosmetics brand Illamasqua, confirming a report in WWD on Thursday. The terms of the deal were not disclosed. Illamasqua was founded in 2008 by Julian Kynaston, and is known for its professional-grade products. Joseph Corré, a founder of the lingerie brand Agent Provocateur, joined the brand as co-owner in 2010. The professional products have gained a cult following from customers and make-up artists alike, with hero products including Hydra Veil and Beyond Powder. It does not test on animals and the The Hut Group said it would continue to support that policy. The brand has stores located in Leeds, Liverpool and London and its products are stocked in Selfridges and Debenhams in 15 locations across the U.K. and on lookfantastic.com. It also offers make-up courses within The Illamasqua School of Make-up Art in London. The Hut Group is a leading retailer of premium beauty products in Europe and owns brands including Mio Skincare, Mama Mio, Grow Gorgeous, Espa and Glossybox. The Hut Group bought the latter two earlier this year. “I am delighted we are adding Illamasqua to The Hut Group’s growing portfolio of beauty brands,” said Matthew Moulding, founder and chief executive officer of The

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