Creatures of Comfort Opens Los Angeles Store in Silver Lake

Creatures​ ​of​ ​Comfort​ ​has returned ​to​ ​Los​ ​Angeles​ ​with​ ​a​ ​new​ ​store​ ​in​ ​the ​Silver​ ​Lake neighborhood. The 800-square-foot space, in the heart of Sunset Junction, is neighbor to The Odells, Mohawk General Store and A.P.C. Creatures’ previous L.A. location, on Melrose Avenue in West Hollywood, closed at the end of last year. Creative​ ​director​ ​and​ ​designer​ ​Jade​ ​Lai​, who ​debuted​ ​the​ ​brand’s​ ​first​ ​apparel collection​ ​in the fall of ​2010, used to live on L.A.’s eastside before moving to New York, and said she has an affinity for the neighborhood. “All of my West Coast friends moved into Silver Lake and the surrounding areas as they got older and so I feel my customer is really here,” she said. ​Lai designed the space ​​with​ ​architect​ ​Felicia Martin,​ ​mixing​ ​high-brow​ ​classics with​ ​a contemporary​ ​aesthetic,​ such as ​satin-brass finishes combined​ ​with​ plywood shelves. Cabinetry​ ​and​ ​furniture​ ​designer​ ​Shinichiro​ ​Okuda​ ​was​ ​brought​ ​in​ ​to re-create​ ​the​ ​off-duty​ ​atmosphere​ ​that​ ​the​ ​brand​ ​represents and there are bright pops of wall-to-wall carpet and ​neutral tones ​t​o ​complement​ ​the​ ​warmth​ ​of​ ​the​ ​wood. ​ ​ Showcasing​ ​daylight​ in order to ​highlight​ ​the​ ​clothes was​ ​an important​ ​factor, so ​immersive​ ​skylights​ ​were added to the existing arched windows of

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