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Wednesday, 25 October 2017

Calvin Klein Talks Seductive Advertising and Minimalism in New Book


Known for his sexually charged ad campaigns that continually pushed the envelope and his minimalist aesthetic, Calvin Klein, now 74, has put it all out there in a new book called simply “Calvin Klein.” Published by Rizzoli New York and designed by Fabien Baron, the 480-page book features 330 color and black and white photographs and sells for $150. While not heavy on text, it includes the back story behind many of these provocative images and Klein’s personal stories about his upbringing, how he launched his business, the early days of building the company with partner Barry Schwartz, his minimalist design philosophy, and how the company became a global phenomenon. “I worked hard and surrounded myself with enormously talented and like-minded individuals that helped to make it happen. 
I took many risks and made many mistakes, but I never compromised. That’s what it takes and means to have a vision. I stand by everything I did and would not have done it any other way,” he writes in the book. Seductive and controversial imagery, combined with his minimalist fashion collection, jeans, fragrances, underwear and home, turned Klein’s label into one of the most recognizable and successful fashion brands in the world. This is

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