Byronesque.com Takes Its Rebellion to Tokyo

Byronesque.com, the editorially driven e-commerce site and app specializing in contemporary vintage fashion, has taken up residence at Opening Ceremony‘s Shibuya location in Tokyo through Oct. 30, to ply its provocative vintage subculture to Tokyo Fashion Week. “What will you be remembered for,” the name of the Byronesque.com sale, is a nod to a time when creativity was more important than the celebrity and commerce of today. Byronesque.com, which thrives on its subversive reputation, enlisted the Shichifukujin crew of graffiti artists to “f–k up Opening Ceremony’s windows in a display of cultural disappointment,” said Gill Linton, the web site’s editor in chief and chief executive officer. Shichifukujin tagged store windows with messages about the banality of fashion and what Linton calls “today’s culture of no-culture.” Sprayed statements included, “F–k your Instagram look” and “Beware of cheap imitations.” “Tagging, by its very nature is an ephemeral marking of territory,” said Byronesque.com creative director, Justin Westover. “By covering the window in layers of changing and overwritten tags, we’re drawing attention to the superficial transience of contemporary culture.” Opening Ceremony’s Tokyo store.  The collection for Opening Ceremony includes sought-after men’s and women’s pieces from the Nineties through the mid-Aughts by Helmut Lang, Rick Owens, Comme des Garçons and some rare, authenticated Seditionaries pieces. London’s Vexed Generation

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