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Thursday, 14 September 2017

A.F. Vandevorst to Halt Ready-to-Wear Line


PARIS — An Vandevorst and Filip Arickx are looking to relight their creative fire with a change of strategy based on discontinuing their ready-to-wear line to focus on a bulked-up footwear collection, as a key pillar of their business, as well as special seasonless clothing capsules. Known for their mixes of deconstructed tailoring, military influences — including their signature red cross logo — and feminine lingerie inspirations, the Belgian husband-and-wife duo over the past few seasons has been experimenting with different formats for their namesake label. For spring they opted for a film presentation, then for fall partnered with online showroom Ordre.com to present their collection to buyers followed by a physical presentation of the pieces to press and clients during Paris couture week in July. The handicraft-intensive collection included a bustier ballgown crafted from plastic bags. The designers in February also hired a new chief executive officer, Marie Mys, to allow them to focus on the creative part. “We like the idea of taking the opportunity to make the collections more valuable and precious, to get closer to the client and offer a better service, especially in the challenging wholesale climate,” said Vandevorst. Going forward, the presentation of the brand’s shoe collection, still working

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