Acne Studios Opens San Francisco Store; West Hollywood to Follow

Acne Studios this week opens its fifth U.S. store and second in California on Geary Street in San Francisco. The 967-square-foot store is a former ice warehouse that has been rebuilt in red brick with architectural elements painted the same shade of red as the Golden Gate Bridge. Acne Studios’ San Francisco store.  “I wanted this store to have a special mood both for the location and for San Francisco itself. It is a large and beautiful space, and we have therefore kept the fixtures to a minimum,” said Acne’s cofounder and creative director Jonny Johansson. The store has a raw industrial feeling, with ceiling-high windows, a poured concrete floor and perimeter walls clad in polycarbonate sheets colored in milky off-white. The sheets stretch floor-to-ceiling and clip together to create the sense of a space within the space. A long aluminium wall stretches across the entrance, with a single aluminium display rail and a bespoke bench in front of it. Behind this wall, the aluminium fittings, shelves and tables give ample room to stand on their own. The lighting, which hangs from the ceiling in a uniform grid pattern, was specially designed for the store. Acne Studios’ San Francisco store.  “We don’t subscribe to the idea

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