Skin Care: Augmented Reality’s Newest Frontier

Augmented reality is gaining traction as a tool to see what a new shade will look like and as a method to even “virtually” try a new hair color. There are also apps simulating cosmetic procedures. To date, a bigger challenge is using the technology to ignite skin-care sales. Two of the leaders in AR introduced solutions furthering the capabilities of virtual skin-care analysis. This week, ModiFace announced a universal web-based skin assessment platform for skin-care brands. The technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consultation, after which the most appropriate skin products are suggested. The capability builds on technologies and lessons learned through earlier iterations of skin analysis technology developed by ModiFace. This includes the first visual skin-care simulation that was launched in partnership with Allergan in 2007, and which was recently updated to include the latest skin analysis capability and live 3-D simulation. The ModiFace skin assessment starts with a user uploading a photo which is analyzed in a series of steps based on the evaluation of skin texture, dryness and discoloration. This analysis is linked to personalized motivational suggestions to keep and improve the overall skin health of users. The platform

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2vFPLX0
via IFTTT