Pür Launches on HSN

Pür is making its television debut on HSN. The complexion-focused, “good-for-your-skin” makeup and skin-care brand is bringing an assortment of its best-selling products to HSN on Thursday with an appearance by the brand’s global education director, Lynette Cole, at 8 p.m. “HSN is really where the fun is,” said Tisha Thompson, vice president of marketing and product innovation at Pür. “It’s going to give Pür a platform to tell the brand story in a way that can connect and share with the consumer.” For its initial launch, Pür is offering about 25 of its best-selling and core products, including its hero Bare It All 4-in-1 Skin Perfecting Foundation, Get a Grip Eye Shadow Primer, 4-in-1 Pressed Mineral Powder Foundation, Love Your Selfie Best Sellers Collection and the My Little Pony: The Movie Collection Eyeshadow Palette, which crashed the brand’s web site when it launched earlier this month. All products range in price from $24 to $39. “The beauty of live shopping is the ability to bring the product to life and demonstrate the easy application in a very visual, fun way,” Thompson continued on why it’s important for the brand to be on a TV shopping network. “TV allows you to be relatable and

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