Little Barn Apothecary + Co. Expands Nationwide

Little Barn Apothecary + Co. is about to get a lot bigger. The Atlanta-based natural beauty retailer is expanding its bricks-and-mortar presence to New York this year and Nashville in 2018, with plans to enter Chicago and Los Angeles slated for 2019. The driving force behind the retailer’s expansion is to increase the reach of its own brand, Little Barn Apothecary. “We really want to hit key markets that we feel have a strong investment already in natural beauty and a holistic wellness lifestyle,” said Brad Scoggins, cofounder of The Little Barn Apothecary + Co. “In terms of a strategic plan, it’s really just to get in there and mix up what’s already happening in natural beauty.” Little Barn Apothecary + Co.’s two locations in Atlanta and Serenbe, Ga., which opened August 2016 and March 2017 respectively by Scoggins and cofounder Joshua Morgan, carry an assortment of natural beauty and home items from brands like Goop, Moon Juice, Kosås and Drunk Elephant, among others. While the retailer will continue to carry these brands, the new storefronts will be devoted to showcasing the Little Barn Apothecary line. “With Little Barn Apothecary, we have full-on accessibility where natural beauty is no longer daunting,” Scoggins continued, stating

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