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Tuesday, 18 July 2017

Jonathan Anderson, Uniqlo Create Their Own Anglo-Japanese Style


LONDON — Uniqlo had an all-or-nothing approach to its latest collaboration with J.W. Anderson, a 33-piece collection of British-inspired classics that debuts in the U.K. on Sept. 19. For fall 2017, the Japanese retailer had wanted to highlight the British origins of its basic clothing ranges, and, according to Uniqlo’s Yuki Katsuta, there was only one person who could help: Jonathan Anderson. “We were thinking, should we do it ourselves, or should we ask somebody else? But then the answer was clear. We should ask the greatest designer from Britain,” said Katsuta, senior vice president of Fast Retailing and Uniqlo’s head of global research and design. During an interview at Tate Modern on Tuesday, Katsuta said he was happy Anderson took his call, otherwise the British-focused project would not have happened. The result is a collection of quirky classics for men and women covered in J.W. Anderson’s fingerprints and made with Uniqlo’s know-how — and price tags. Among the highlights is a duffle coat and a belted tweed one, a reversible trench with tartan lining, a denim midi-skirt adorned with big ruffles, and a lineup of Fair Isle knits and T-shirts with naïf sketches by the French artist and sculptor Henri Gaudier-Brzeska. Anderson said one of the reasons

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