Fekkai’s Retail Rebirth

Fekkai Brands wants to restore the Frédéric Fekkai nameplate to the number-one position it once held in professional hair care. Next month, Fekkai Brands, which acquired the company from Procter & Gamble in June 2015, will unveil a hair-care line called The One by Frédéric Fekkai. The range will be available at Fekkai’s seven salons along with an exclusive retail launch with Ulta Beauty. The retailer confirmed The One by Frédéric Fekkai will bow in about 690 doors and online at ulta.com. In 250 of the doors, The One by Frédéric Fekkai will be part of the new prestige hair-care presentation including elevated signage and display. Prestige hair care is certainly gaining traction. The NPD Group said that as of May, the category had expanded 13 percent year-over year — besting makeup as the fastest-growing segment in the prestige market. The One by Frédéric Fekkai is the second premium hair-care company in the past two weeks to sign on to Ulta Beauty. Last week The Estée Lauder Cos. Inc. said Bumble and bumble will debut online in August on ulta.com and in 500 doors in September. Interest in premium is good news to the new owners of Fekkai, who acquired the brand for an

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