Stella McCartney Puts Waste to Good Use

Stella McCartney is amping up her sustainability action. The designer on Wednesday said that as part of her ongoing commitment to the environment and the conservation of the oceans, she’s using Aquafil’s 100 percent regenerated Econyl yarn in the latest edition of her fall 2017 Falabella Go bag. Econyl yarn, which is made from converted ocean waste, underscores McCartney’s efforts to clean up the oceans through the use of alternative materials. McCartney is constantly looking for ways to reduce her company’s carbon footprint without compromising style. The brand last year published a Global Environmental Profit and Loss Account, which quantified Stella McCartney’s annual contribution to damaging factors such as waste, water consumption and greenhouse gas emissions that come from producing and selling fashion collections. The designer continues to introduce low-impact materials to raise the level of sustainability of her products. With her fall 2017 collection, sustainable viscose will be 100 percent sourced from sustainably managed certified forests in Sweden. McCartney previously switched from virgin cashmere to regenerated cashmere, which is made from unused production waste and represents an 87 percent reduction in environmental impact compared to virgin cashmere. As a vegetarian brand that eschews leather, fur, skins or feathers in any products, McCartney is trying to

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