Sally Hansen Creates Life Proof Campaign to Validate Miracle Gel’s Staying Power

An image from the New Miracle Gel campaign.  Sally Hansen is launching a new global campaign behind Miracle Gel designed to provide validation of the brand’s staying power. Called Life Proof, the digital and print message is designed to show how the no-light gel system is more chip-resistant than regular nail polish. The content was inspired by real-life stories women have shared about the staying power of Miracle Gel. It is being brought to life through nail and lifestyle influencers whom Sally Hansen asked to create content using their own perspective. They were also asked to offer best practices for achieving long-wear color. “Sally Hansen always listens closely to our consumers and their feedback often inspires our innovation and communication plan — this time their feedback inspired us to create the Miracle Gel Life-Proof campaign,” explained Jeremy Lowenstein, global vice president for Sally Hansen. He added the campaign speaks to consumers in a personal manner. Life Proof features everyday activities that might be tough on other manicures such as travel, sports, clicking computer keys or digging into bags for keys. But Sally Hansen’s Miracle Gel, which is said to provide up to 14 days of color and shine, stands up to the actions. Additionally, the global

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2sK5h5J
via IFTTT