Proactiv to Host Interactive ‘Poppable’ Event for ProactivMD Launch

Proactiv doesn’t want you to pop your pimples. Rather, the skin-care brand is hosting an interactive pop-up event full of “poppable” installations to let customers get out their urge to pop. “Consumers know our brand, but there are not many places in the country that you can interact with the brand firsthand,” said Kimber Maderazzo, executive vice president of brand and product marketing at Proactiv. “We wanted to get out there and bring [the brand] directly to consumers, this time with a personal touch.” The interactive event, which will be held at The Hole, includes social media-worthy activities such as a bubble wrap room with more than one million bubbles, a balloon installation, Pop Rocks shots and custom flavored popcorn. Since popping pimples releases dopamine, Proactiv wanted to give its customers an alternative to get their popping fix without causing any damage to their skin. Proactiv spokesmodels Olivia Munn and Cameron Dallas will also be at the event for meet and greets and to interact with the installations. “It’s really fun to be able to meet people and share skin tips and tricks and to see how excited [customers] get when they realize there’s a solution for every acne or skin issue they may have,”

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