Louis Vuitton x Supreme Hits Worldwide Pop-ups

PARIS — Louis Vuitton’s widely anticipated collaboration with cult New York skatewear brand Supreme finally lands today, but don’t go looking for it in Vuitton stores. In Paris, it’s available in a pop-up store on Rue Boucher, a temporary space near Vuitton’s headquarters. The collection, unveiled at Paris Men’s Fashion Week in January, will be sold exclusively through seven additional pop-ups in London, Miami, Los Angeles, Tokyo, Beijing, Seoul and Sydney. With the exception of the Miami pop-up, located in an exhibition space on the third floor of Vuitton’s Design District store, the stores have no prior connection with either brand. The Sydney pop-up is located at 95 Roscoe Street in Bondi Beach, while the Tokyo space opened in the Minami Aoyama district. Most of them will continue to trade until July 13, provided stocks last. The brand revealed the locations on Instagram on Thursday and in addition to local digital campaigns, it plans to place ads in a major newspaper in each country, and local newspapers in Miami and Los Angeles. Lines started to form immediately. Supreme x Louis Vuitton  Courtesy Photo The tie-up is the most visible sign yet of how streetwear brands are challenging the dominance of luxury labels in the hearts and minds of

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