Logo a-Go-go — Again

To say that logomania is back is a bit like declaring that shirts with two sleeves are having a moment. Since blatant branding as fashion statement swept into style in the Eighties, and then again in the Nineties and early Aughts, it’s ebbed and flowed as trends do without ever really disappearing. “Oh, those things come and go,” says Tom Ford, who knows a thing or two about searing — or shaving — a logo into the public consciousness when he was the creative director of Gucci. “I mean, don’t you remember the season when everything was G-G-G-G-G and I shaved the G in the G-spot because logomania had hit a point where it was ridiculous?” Indeed, it’s difficult to forget the famous 2003 Gucci campaign for which he shaved Carmen Kass’ pubic hair into the shape of a Gucci G. Two years into his tenure at Gucci, Alessandro Michele has yet to revive branded loins (one imagines his maximalist magpies might prefer a more au naturel grooming regimen), but he has certainly resuscitated the house logo in a phenomenal way. As have Michele’s fellow European luxury house creative heads including Maria Grazia Chiuri at Dior, Demna Gvasalia at Balenciaga and Jeremy

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2tqQson
via IFTTT