Press, models and stylists assembled Monday evening to hear the tale of Guess Inc.’s rise to global denim brand through the eyes of Paul Marciano. The denim house’s storied trajectory runs parallel to — and proved the catalyst for — Los Angeles’ own rise in becoming a city that’s still known as the denim capital of the world, with the Marcianos bringing to the city stonewashed techniques and body-hugging jeans. Marciano, who flew back Sunday from Italy, was on hand for the Fashion Institute of Design and Merchandising Museum and Galleries’ retrospective, titled “Guess: 35 Years and Still Dreaming.” “When I walked in just an hour ago, I said, ‘Wow,’” Marciano told the crowd assembled at the museum for the preview. “Suddenly I had a flashback of a lot of things about the company.” Marciano, who serves as Guess executive chairman and chief creative officer, said he couldn’t believe it had been 35 years since Guess’ founding. “I get up every day at the same time. I go to work every day at the same time. It’s another day every day about work, but when you come here and you start to see some of the first jeans we made, some of the first moments
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