EXCLUSIVE: Sue Y. Nabi Launches New Company, Vegan Skin-care Brand

PARIS — Sue Y. Nabi is diving back into the beauty business with a new company and luxury vegan skin-care brand, called Orveda, poised to fill a white space in today’s marketplace. The move represents a reinvention for the executive, who left L’Oréal four years ago after two decades at the firm. Her time there included four years as president of Lancôme International, where she launched the blockbuster fragrance La vie est belle, signed on such high-profile faces as Julia Roberts and catapulted the brand’s sales growth into the double digits. Now her self-stated plan is “to create the Tesla of skin care, which means something that is cleaner, more efficient yet luxurious and not cheap.” Nabi told WWD that the sci-fi nature in “Avatar” and the zeitgeist of the song “Fade to Grey” were also in mind. “I wanted to bring this element of strangeness into this brand,” said Nabi, who described Orveda as “New-Age skin care.” Its formulas take cues from ancient ayurvedic, naturopathic and Taoist principles. “We all have in ourselves the power to self-heal,” said Nabi. The introduction of the 18-unit prestige line starting in July marks a completely new direction for the executive, who had also helmed L’Oréal Paris. By

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://ift.tt/2sCeQjZ
via IFTTT