Dondup Teams With Adriano Goldschmied, Au Jour Le Jour Designers

MILAN — A new strategy has been set in motion at Dondup. The core denim collection will be expanded through a collaboration with Adriano Goldschmied starting from the fall 2018 season. In women’s wear, starting with the resort 2018 collection, the company will work with Mirko Fontana and Diego Marquez, the designers behind the Au Jour Le Jour brand, while the men’s collection will be designed by Ivan Tafuro. “There’s a good chemistry with each of these designers, and this is fundamental for me,” said president Matteo Marzotto. While emphasizing the importance of building a total look collection, Marzotto’s goal is to further strengthen the brand’s denim category with Goldschmied, who is “revisiting washes and fits. There is no doubt he is an icon in the denim industry.” “He is inventing new fabrics for us,” underscored chief executive officer Marco Casoni. “I have a special bond with Dondup,” said Goldschmied, adding that the project was “close to [his] heart.” During the Nineties, “also together with the Fossombrone company that created Dondup, [he] contributed to the creation of the luxury denim culture that is now one of the pillars of contemporary fashion,” Goldschmied added. “Right from the start, Dondup has always demonstrated a strong sensitivity toward innovation and design

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