Brooklyn Decker Wants to Help You Get Dressed for a Date

Brooklyn Decker and Whitney Casey’s Finery has a new partnership — with online dating site Match.com Since launching the wardrobe operating platform in March 2017, Decker noted that most feedback has been related to getting dressed for a date. “We wanted to figure out if we could find a solution for this. We said, let’s reach out to the leader in online dating, so we reached out to Match.com,” Decker explains of the linkup between the two female-led tech companies. “I think ultimately, the thing we have in common with Match.com is probably anyone who’s dating online is probably shopping online,” she adds. “Most of our users do 70 to 80 percent of their shopping online.” Finery visually catalogs and organizes a user’s outfit using information such as linked e-mail accounts, which allows the system to log clothing purchased online. Utilizing analytics and machine-learning processes, the site is able to suggest outfits for users based on their preferences and past choices. “We have all of your wardrobe-related purchases. So we can see the colors you like wearing, we can see the way you dress in certain weather, we can see the silhouette of skirts you like to wear, we can see the price

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