Unilever Makes Hair-care Play, Purchasing Quala’s Personal-care Arm

LONDON — Unilever plans to buy the personal-care and home-care brands of Quala, the Latin American consumer-goods company that was founded in 1980 and has a strong hair-care business. The terms of the deal revealed Monday were not disclosed. The acquisition is subject to regulatory approvals and customary closing conditions, Unilever said. Quala’s personal-care and home-care portfolio includes leading local brands including Savital/Savilé, eGo, Bio-Expert, Fortident and Aromatel. The companies produce hair and skin care and fabric conditioners, and had a combined turnover of more than $400 million in 2016. According to Unilever, Quala now has a strong presence in 10 countries in Latin America: Colombia, Ecuador, Mexico, Dominican Republic, Haiti, Peru, El Salvador, Honduras, Nicaragua and Guatemala. Paul Polman, Unilever’s chief executive officer, said Quala has done an “outstanding” job of building strong and competitive local brands. “The inclusion of these brands in our stable will consolidate our leading position in hair care globally, and contribute to our oral care and male grooming businesses, complementing very well our existing offering.” Miguel Kozuszok, executive vice president, Latin America, Unilever, said Quala’s brands would give Unilever “an even sounder footing in Latin America, broadening our offering in Mexico, Colombia and Ecuador. We look forward to continuing to grow

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